CRAIG is the custom instant translation portal that turns any iGaming content into market-ready copy across dozens of languages — tuned for the words your players actually use.
Trusted by operators, studios & affiliates worldwide
CRAIG transformed what could have been a lengthy and costly expansion process into a scalable growth strategy. We entered multiple markets faster than expected, reduced our localisation costs by 90%, and quickly built organic visibility that resulted in a 2.5x increase in FTDs.
Before CRAIG, every new market required additional resources, larger budgets, and significant editorial involvement. Scaling localisation often meant scaling operational complexity and costs as well. CRAIG changed that dynamic completely. We can now localise content almost instantly, apply final SEO refinements, and publish efficiently without the traditional production overhead — enabling us to scale globally while reducing localisation costs by approximately 98%.
Before CRAIG, localisation involved multiple steps, multiple people, and a considerable amount of management time. Today, I simply receive the localised content, make a few final adjustments, add any market-specific SEO refinements, and publish. The process is faster, more efficient, and has enabled us to scale our content operations far beyond what would have been possible with traditional workflows.
No engineering project, no agency back-and-forth. Drop in your content and CRAIG handles the rest.
We configure your target languages, glossary, tone of voice and brand rules for you.
Drop in your files — HTML, JSON, CSV, Docs, Sheets and more — or simply paste in raw copy.
Pick your target languages, and CRAIG's iGaming-tuned AI delivers context-aware copy in seconds — review in-portal, then export in your original format.
Purpose-built for the pace and precision iGaming demands — not a generic machine-translation box.
Reach players in every market worldwide, with broad language coverage across regions and locales.
Backed by 18+ years of iGaming localisation expertise training CRAIG, so bonuses, odds and game mechanics read native in every market.
HTML, JSON, CSV, Docs, Sheets and more. Structure, tags and placeholders are preserved automatically.
Lock product names, legal phrasing and tone so every market stays perfectly on-brand.
Thousands of strings localised in seconds. Ship campaigns the moment they're approved.
Built-in review workflow lets linguists verify, edit and approve before anything goes live.
From an internal localisation engine to an autonomous, brand-aware platform — here's where CRAIG has been and where it's going.
All-in Global begins customising AI for iGaming localisation — years before today's LLMs.
Brand voice, glossaries and format preservation ship to production.
CRAIG launches as an invite-only portal.
Push-to-localise lands, connecting CRAIG directly to your CMS, repos and marketing stack.
CRAIG powers iGaming worldwide — from instant localisation to content, and more.
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CRAIG empowers operators, game studios, providers, affiliates and more — each with their own content and localisation needs.
Localise game descriptions, bonus terms and lobby copy without losing mechanics in translation.
Scale content into new markets faster and at a fraction of the cost — more reach, less localisation overhead.
Roll out campaigns, landing pages and emails across every market on the same day, on-brand.
Keep T&Cs and responsible-gaming wording precise and consistent across jurisdictions.
Translate help articles, macros and player messaging so support feels local everywhere.
Centralise glossaries, formats and review in one place — no more spreadsheet hand-offs.
The people behind CRAIG are a small, dedicated team within All-in Global — close enough to move quickly, yet backed by a worldwide network of linguists and 18+ years of iGaming localisation know-how.
Book a walkthrough with our team and see your own content translated, market-ready, in minutes.